Author: Patricia Maranga

Are you trying to improve your content marketing?

Wondering how to connect the dots between content and customers?

In this article you'll find important best practices, backed by research, to help improve your social media marketing.

Brand new research from Content Marketing Institute and MarketingProfs shows that while there are universal challenges in content marketing such as measuring ROI and producing engaging content, there are certain best practices that mitigate these

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Are you wondering whether social media has any real impact on consumer purchasing decisions? 

Do you sometimes question the potential of social media marketing?

Most businesses and organizations dive into social media hoping to increase brand awareness and acquire more customers. Many are disappointed when it doesn't pan out.

In this article I'll share five ways you can adjust your social media tactics to improve your brand's influence on consumer purchasing decisions.

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Are you looking for new ways to improve engagement with your audience?

Do you want to know the most effective, yet rarely used social tactics?

In this article I’ll share research findings that reveal three widely underused tactics you can use to build a long-term interested audience.
#1: Provide Customer Service on Facebook
A lot of brands default to Twitter for social customer care. While there's nothing wrong with that, it's important to remember that Facebook offers plenty of customer service options you can leverage as well.

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Are you wondering what the latest social media trends are for marketers?

Want to make sure you don't miss out on the next trend in social media?

Fresh from the 2014 Social Media Marketing Industry Report (which surveyed 2,800+ marketers), this article will highlight some of the newest social media trends faced by marketers.

Latest Research Reveals Social Media Trends
Not surprisingly, the use of visual content (infographics and memes) is set to increase over the next year—70% of marketers plan on increasing their use of these

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